Marketing advisory

In a world where the individual is sorrounded by communication activities led by several brands, the company that is able to distinguish itself from the others will stand out.

For this reason we support companies with strategic and operative marketing advisory fearuring different methods built to meet needs and business goals.

Our approach proceed within a path aimed at digital innovation, in which together with the client, we define the project requirements as well as goals and KPIs.

Our team is able to provide project management, in case the company or the project requires it.

Your partner for omnichannel marketing

Moving from client profiling (e.g. using Buyer Personas or the original approach of Dynamic Personas®) we provide a data driven marketing advisory plan, defining strategic and operative steps and the related content strategy, tailoring it to each Buyer Personas profile, according to the features of the specific customer journey and considering the touchpoints of the company.

In each Marketing consultancy project we adopt a customer centric approach together with Design Thinking activities and co-creation of the goals, so that alle the roles  involved in the project can be aligned and all of our clients’ employees can develop their skills on themes  related to omnichannel marketing.

Types of marketing projects

Our marketing advisory can be applied to different kinds of projects:

• Creation of a relevant omnichannel brand experience, contextualized according to corporate multichannel ecosystem

• Realization of omnichannel content strategies for the launch of new products or the re-shape of the touchpoints within the ecosystem.

• Executive and strategic advisory about marketing and corporate digital innovation