22/05/2024
Personas matter? Our latest report reveals their impact on business growth
In content marketing, personas have long been essential for effective personalization strategies and were applied across all business sectors. As a matter of fact, as our CEO Andrea Boaretto said: “Hyper-Personalization in an omnichannel environment revolutionizes customer experience by leveraging Dynamic Personas®. By finely tuning interactions to the unique contexts and needs of each individual, businesses can create profoundly relevant and timely engagements. This sophisticated approach not only enhances customer satisfaction but also significantly boosts business performance”.
Personalive was born in 2016 around its proprietary model called Dynamic Personas®, after a decade in which companies used Personas, we decided to assess:
- Do personas matter?
- Have personas and personalization an impact on business success?
From that idea, this report was born.
The Value of Dynamic Personas®
Dynamic Personas® are an evolution of traditional personas and a more advanced way to understand customers. They allow businesses to know how to respond to the unique needs of each customer, moving away from old-fashioned, static customer targets.
What to Expect:
The report offers clear evidence, useful insights, and practical advice for businesses looking to use or improve their personalization and personas-based marketing strategies.
- The Importance of Hyper-Personalization:
Learn how hyper-personalization changes customer experience by using Personas. This approach not only makes customers more satisfied but also helps companies perform better. - Personalization in B2C & B2B:
Understand the shift from basic personalization to hyper-personalization, which uses real-time and behavioral data to offer personalized customer experiences. - From Personalization to Personas:
See how B2B and B2C companies are using detailed customer personas to create marketing strategies based on in-depth data analysis. - Real Business Case:
Discover real-world examples in B2B and B2C showing how using personas and hyper-personalization lead to better business results.
Get the report
If you want to know how hyper-personalization and personas can transform your marketing efforts, download the full report by filling in the form below.