Corporate training in the 21st century: gamification, co-creation and interactivity

Players:

One of the 20 largest multinational pharmaceutical companies in the world.

Abstract

One-day training workshop in collaboration with Educom – a digital agency specialized in the pharma and healthcare field offering communication, marketing and training services - for Area managers, coordinators and company internal staff, focused on mindset change issues aimed at bringing innovation to the client company, renewing its digital strategy.

The digital innovation process takes place with the help of different kinds of activities, aimed at presenting corporate training in a compelling and engaging way:

• Frontal scenario sessions, with the help of relevant case studies and new technologies (VR, AR, Chatbot, real time survey)
• Interactive Design Thinking Workshops, using gamification tools