MULTICHANNEL, SUSTAINABILITY, DYNAMISM, INNOVATION ARE DAILY CHALLENGES

We manage the complexity of innovation and marketing with method, creativity, insight and empathy

We do

Personalive combines data, insight, machine learning and design thinking in data & market-driven innovation projects to accelerate business performances.
We look at customers with our original "Dynamic Personas^®" approach.
We support in designing change thanks to mindset change projects, market researches, data-driven segmentations, omnichannel & digital strategies, CRM analytics and Next Best Action algorithms.
We are the independent partner for an Omnichannel Measurement Strategy thanks to proprietary data visualization tools, such as Diamond Board, and cross-channel analysis enabled by our partners' attribution and hierarchical marketing mix models.

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Training & mindset change

Business training through workshop and courses focused on vision, digital strategy, customer-centric approach and omnichannel marketing

Market researches, profilation & marketing analytics

Market research with customized qualitative and quantitative methods

Creation of Dynamic Personas® and Buyer Personas

Customer journey mapping

Customer profiling, Segmentation , and clustering

Marketing advisory

Design of strategic ecosystems for an omnichannel brand experience

Development of omnichannel marketing strategies as well as strategic and operative marketing plans

Implementation of profiled Digital strategies and omnichannel Content strategies

Project Management

Business model & digital strategy

Omnichannel strategic advisory

Business model & planning for new business or strategic repositioning

Advisory, project management & Coordination of our partners

Go-To-Market strategies

Structuring of Multichannel Ecosystems

Measurement strategy & data analysis

Definition, selection and monitoring of strategic KPIs

Omnichannel and customer-centric approach

CRM Analytics

Monitoring of omnichannel marketing campaigns

Training & mindset change

Business training through workshop and courses focused on vision, digital strategy, customer-centric approach and omnichannel marketing

Scopri di più

Market researches, profilation & marketing analytics

Market research with customized qualitative and quantitative methods

Creation of Dynamic Personas® and Buyer Personas

Customer journey mapping

Customer profiling, Segmentation , and clustering

Scopri di più

Marketing advisory

Design of strategic ecosystems for an omnichannel brand experience

Development of omnichannel marketing strategies as well as strategic and operative marketing plans

Implementation of profiled Digital strategies and omnichannel Content strategies

Project Management

Scopri di più

Business model & digital strategy

Omnichannel strategic advisory

Business model & planning for new business or strategic repositioning

Advisory, project management & Coordination of our partners

Go-To-Market strategies

Structuring of Multichannel Ecosystems

Scopri di più

Measurement strategy & data analysis

Definition, selection and monitoring of strategic KPIs

Omnichannel and customer-centric approach

CRM Analytics

Monitoring of omnichannel marketing campaigns

Scopri di più

Approach

We change marketing and innovation paradigms thanks to our original approach "Dynamic Personas^®" for segmentation, profiling and targeting.
The human-centric approach calls for personalization in all relevant contexts along the omnichannel customer journey, leading companies to be more relevant in the eyes of different customer profiles and closer to their needs.

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We are

We are not a communication agency.
Don't talk about "Target" referring to customers and consumers.
We don't do Digital being paid by the pound

We creatively and methodically bring together Research & Advisory to accelerate business performances through data-driven analysis and innovation.

We support companies that perceive the need to rethink their approach to innovation and strategic marketing in reaction to established trends such as multichannel (also called omnichannel) and emerging ones such as Artificial Intelligence and Sustainability, with a customer-centric perspective and impacting on strategy, marketing, organization, processes and KPIs.

Personalive, founded in January 2016, after the incubation period as a start-up, is still operational, as well as belonging to the PoliHub network of Politecnico di Milano, which gives us the opportunity to work in close contact with innovation.

Thanks to a network of trusted companies, we are also partners of innovation for customers relying on an approach that integrates, within an omnichannel customer obsession paradigm, market research, strategic consulting, data analysis and content strategy with a little pinch of Artificial Intelligence as required.

Would you like to find out more?

Andrea Boaretto - Founder

Expert in multichannel marketing since the discipline and its practice began in Italy. Adjunct Professor of Multichannel Marketing at POLIMI Graduate School of Management. Co-author and co-founder of several initiatives and publications such as "Experience Matters", "Multichannel Observatory" and "Mobile Marketing & Service Observatory" Reports from 2007 to 2015 and Books such as Marketing Reloaded, Open Marketing, Mobile Marketing.